My first real encounter with design was in natural bodybuilding, a journey that shares many similarities with product design; lots of intentional design but also a lot of trial and error.
Motivated by my love for fitness, I launched GymBag, a fitness goods subscription box, where I unexpectedly ventured into brand and design. Throughout A/B testing and analyzing the results of my implemented design work, I grew curious about the psychology behind design's impact and decided to return to university to pursue into cognition and behavior studies. At GymBag, I was heavily exposed to new software tools in my day-to-day work and began realizing their potential for more scalable impact while at the same time craving greater product ownership than GymBag could offer me.
So, I shut the business down and moved to Waterloo, the nearest tech hub, originally pursuing a blend of tech and psychology (BSc Computer Science and Cognitive Neuroscience). I stuck with psychology and eventually found UX at Laurier which was the perfect triangulation of psychology, design, and business that I had been searching for.