A jack of all trades is a master of none, but oftentimes better than a master of one.

Hi I'm Andrew, a self-taught product designer based in Waterloo, Ontario, Canada with a mixed background ranging from e-commerce to neuroscience. I recently graduated with a B.A. in Psychology and User Experience Design minor from Wilfrid Laurier University.

During entrepreneurial internships with RBC and the Government of Ontario, I experimented with the creation of various digital ventures. Most notably, I founded and built GymBag to $30,000 in sales in 7 months through organic social, UX/CRO, and e-commerce automation.

As an E-Commerce Advisor at Mosaic, I am currently designing e-commerce websites and consulting fellow entrepreneurs to help grow their online businesses. With my contract coming to an end, I am seeking to bridge the gap into a UX/Product Design role.


Don't put so much emphasis on perfecting minutia that you forget to create something truly great. "Courage is in far shorter supply than genius."


If you have something valuable to offer to the world, it is your duty to cast the widest net you can.

arriving at design


My first real encounter with design was in natural bodybuilding, a journey that shares many similarities with product design; lots of intentional design but also a lot of trial and error.

Motivated by my love for fitness, I launched GymBag, a fitness goods subscription box, where I unexpectedly ventured into brand and design. Throughout A/B testing and analyzing the results of my implemented design work, I grew curious about the psychology behind design's impact and decided to return to university to pursue into cognition and behavior studies. At GymBag, I was heavily exposed to new software tools in my day-to-day work and began realizing their potential for more scalable impact while at the same time craving greater product ownership than GymBag could offer me.

So, I shut the business down and moved to Waterloo, the nearest tech hub, originally pursuing a blend of tech and psychology (BSc Computer Science and Cognitive Neuroscience). I stuck with psychology and eventually found UX at Laurier which was the perfect triangulation of psychology, design, and business that I had been searching for.


Dance Music & Hip-hop

When I’m not working or studying, I can typically be found gaming, working out, or designing for fun. All of which pair well with a kick of caffeine and some upbeat rap, techno, house, drum and bass, etc.


currently reading
Recently finished

Currently Reading

Recently finished 


Design Philosophy.

Design like a scientist

Hypothesize, experiment, evaluate results, adjust, repeat. With every success, you learn. With every failure, you learn. It's a win-win!

Continuous iteration is indistinguishable from perfection

You don't always have to hit the bullseye, but you're much more likely to if you keep firing arrows. Never settle for just hitting the target.

Solve meaningful problems

Setting out to create real change is inspiring and the added enthusiasm will radiate within your team and reflect in the quality of your work. Doing something unimportant well does not make it important.

After Hours.

Gaming with friends
Listening to techno & hip-hop
Walking Maxxie